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Dawn Dish Soap Cleaning Oil Spills icon-external-link-12x12 icon-search-12x12 (posted by Dawn Dish Soap icon-external-link-12x12 )

Maybe I’m reading into it the wrong way, but this video somehow seems to suggest that all we have to do to clean up our beaches after an oil spill is pour a shit-ton of Dawn dish soap all over the place.

There’s just no way this ad could have been run in 2010 during Deepwater Horizon icon-external-link-12x12, or even in 2011 or 2012. But 2016? For some reason six years is enough time in America for a soap company to invite people to clean away their unpleasant memories of environmental catastrophe through the purchasing of its products.

2017/03/15 Update: Looks like Dawn removed the original video, but left other promotional material using the same or similar footage with much less opportunistic language.