Approved for Fragmented Audiences

The image below is from the Looney Tunes short Canary Row icon-external-link-12x12 released by Warner Bros. Animation Studios way back in 1950. (68 years ago!) Sylvester the Cat is looking for something to eat and happens to spot Tweety Bird in his cage on the windowsill of another building. High jinks ensue.

Sylvester the Cat staring out the window of a building. The window has the words "Bird Watchers' Society" stenciled onto it.

Since there are so many people that have a dulled sense humor these days—if they have one at all—I will explain why this is funny: Sylvester is a cat, and it occurred to him one day that he should join a Bird Watchers’ Society to increase the likelihood of finding a tasty meal. Also, this is obviously a disreputable Bird Watchers’ Society if they allow a cat to be a member. It could actually be a Bird Watchers’ Society run by cats for cats, suggesting that there are many other deranged cats like Sylvester who already had the same idea.

It doesn’t matter whether you’re 7 years old or 70 years old—there is wonderful humor to be celebrated here. Unfortunately, children’s cartoons these days don’t do half of the things that Looney Tunes did, nor are they made for intelligent audiences. Meanwhile, adult cartoons, which are sometimes made for intelligent audiences, have to go completely over the top with every gag. I would say that the modern-day equivalent of this joke is a South Park or Family Guy episode featuring a new supporting character: a young professional from out of town who has been placed in charge of the local orphanage, but everyone is noticing that his behaviors and mannerisms resemble those of a child molester.

Actually, that would have been the equivalent joke back in 2008—in 2018, it is the same character, but in addition he regularly attends AA meetings even though he doesn’t drink alcohol. Maybe he also practices mixed martial arts every night to keep enough of his sexual frustrations in check so that he doesn’t ever mess up and get fired from his job.

I can only guess how politically correct children’s cartoons will be in another 10 years, and to what lengths adult cartoons will need to go to get their laughs. Sadly, there are literally many hundreds of top-notch Looney Tunes shorts that are largely ignored these days, and will continue to be for the foreseeable future.